WebINTERNATIONAL MARKETING. 92% of the world’s consumers live outside the U.S. Thus, international marketing is very important. When selling to foreign markets, one must WebInternational Marketing. A firm 's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses Web9/02/ · When we consider International market it is in cash cow level, we need to build up strategies to become Star level. GLOBAL STRATEGY FOR KANDOS IN ANSOFF
International Marketing Essays: Examples, Topics, Titles, & Outlines
The most important task of strategic management is to establish and maintain a dynamic interaction of the organization with its environment, designed to provide it with a competitive advantage, which is achieved by providing a product to the customer. Therefore, marketing objective occupies the position of one of international marketing essay leading strategic management functions, international marketing essay. For a number of organizations, depending on what goals they pursue and what strategy they implement, marketing is a key feature to ensure their successful operation. Therefore, marketing becomes something more than just a separate function of management. Marketing is increasingly used all areas of business activity of the company. Thus, marketing plays a special role in the strategic management, significantly beyond the scope of functions of sales and demand analysis.
Today, setting new ambitious goals, every company faces many problems inherent to the market economy. The real problem of doing business has become the problem of finding effective demand. It is not enough to only produce goods, it is necessary to organize the work in such a way to make a profit from the sale of this product. Searching goal — collecting information for a preliminary assessment of the problem and its structuring. Descriptive goal — description of the selected events, research subjects and the factors affecting their condition. Causal purpose — check of the hypothesis of a causal relationship.
Test objectives — selection of promising options or assessment of the correctness of decisions. Forward-looking goals — prediction of the state of the object in the future. The principal feature of marketing research, distinguishing it from the collection and analysis of internal and external current information, is its target aim to solve a particular problem or set of problems of marketing. Each company determines the topics and scope of marketing research according to its capabilities and needs in marketing information, so the types of marketing research conducted by various companies can be different. Before entering international markets and creating information marketing base, a company should collect information about the overall status and trends:.
The study of international markets is based on the following characteristics:. International marketing essay the international marketing essay stage of international market research, a company should study the broadest possible segment, that is the world market of the product. It must collect information about what companies in which countries produce, trade and consume this type of product and services Mihaela, The similarities and the differences between local and international marketing research, international marketing essay. Local and international marketing research are very similar, as they have almost the same goals and objectives, as well as methods of conducting research.
Both types of studies provide a comprehensive study examining objects such as the market, consumers, and competitors. Local and international marketing research have the same scheme of marketing research, which involves the following steps:. Differences between local and international marketing research is that the evaluation of the international marketing environment is carried out mainly from the standpoint of economic purchasing power of the population in various countries, the levels of its income, international marketing essay, industrial structure, orientation of the economy agricultural, raw materials, etc.
Nevertheless, a potential exporter or importer should explore political and legal environment of the country: stability of government, its laws in relation to the economic sphere quotas, restrictions, confiscation of property of foreign businessmen, foreign exchange controls. This may also include the availability of market information, organization of statistics, work of customs and tax authorities, international marketing essay. Social culture of the international marketing essay should also be a subject of international marketing research. Local marketing research does not include these questions.
When a problem is defined, it is possible to formulate the research problem. As a rule, the study includes a solution to one of the four objectives: to develop, describe, test hypotheses and predict. The study is carried out to develop when you need to get more information on the issue and more clearly formulate hypotheses. Research to describe the problem is held when it is necessary to describe objects such as market, define their characteristics based on statistical data, international marketing essay. If the task of marketing research is testing the hypothesis of relationship between international marketing essay independent and dependent variables, international marketing essay, companies conduct research to identify the causes of the emergence of the problem, international marketing essay.
These are objective, stable commercial relations between individual countries or groups of countries. Essentially, each country in addition to conducting internal trade tends to carry foreign trade, implying a complex mechanism of relations arising in the process of sale of goods and services in the international market. Development of the international cooperation significantly increases the tendency towards the internationalization of economic processes, promotes international specialization and cooperation in production, trade, exchange of scientific and technological developments. International marketing is a response to the world of commercial processes such as growth and expansion of partnerships in the international market, increase of production capacity, quick update of product range, frequent changes in the nature and structure of the market demand, market fluctuations, international marketing essay, increased competition, increased and improved quality of information support.
International marketing provides a systematic, ongoing, active involvement in the international market at different stages of the promotion of commercial products services to the consumer. At the same time, suppliers are generally not interested in how consumers are satisfied in these products. A distinctive feature of international marketing is a complete and clear orientation on foreign consumers, international marketing essay, the desire to satisfy their needs and requirements. Marketing research is a necessary condition for the international marketing essay of the company in international markets at all stages of its operation and product life cycle.
The better boundaries and objectives of the study are defined, the more useful received information is, and the more accurate calculations are, international marketing essay. They help to better understand and adapt to the needs of the buyer, determine the best value for money and quality of the goods, find new customers, find a way to draw attention to your company and products. Market conditions are constantly changing, so there is a need for such work all the time, which greatly increases the effectiveness of company on the international markets Mihaela, There are many examples of successful marketing of companies operating in the domestic and foreign markets.
Here are some of them. Marlboro invented pack of cardboard with flip-top lid, international marketing essay, which are now standard package of cigarettes not in order to demonstrate innovation or international marketing essay ideas but for promotional purposes. Smokers were able to pull out cigarettes from soft packs without removing them from the pocket, international marketing essay, so others did not see the brand. Flip-tops made smokers take the pack out of the pocket so that everybody could see it, and the new always attracts attention.
Estee Lauder. There is a beautiful legend about how Estee Lauder began selling its perfumes. Buyers asked about the wonderful smell and store just had to sign a contract with Estee Lauder, international marketing essay. This number had nothing to do with the actual figures range, international marketing essay, but Heinz liked it. And it impressed buyers. It all began with the fact that Harley announced impressive discounts on bikes for those who would come to buy a motorcycle with a tattoo in the form of its logo. One of the largest tobacco companies, «R. Until now, non-standard advertising of the company emphasizes that these cigarettes are created by Russian designers specifically for Russian consumers.
Company «R. Marketing research includes studies to support marketing activities, as well as statistical interpretation of data into information. This information is then used by managers to plan marketing activities, assess of the nature of trading environment of the company and to obtain information from suppliers. Market research international marketing essay statistical methods such as qualitative and quantitative research, hypothesis testing, chi-square test, international marketing essay, linear regression, frequency distribution, binomial distribution, etc. These methods are needed to interpret the results and transform data into information. The process of marketing research covers a number of steps, including identifying a problem, developing a plan of analysis, international marketing essay, data collection and interpretation, presenting information in the form of a formal report.
The task of market research is to provide management with relevant, accurate, reliable and valid data. Local marketing research Today, international marketing essay, setting new ambitious goals, every company faces many problems inherent to the market economy. The objectives of marketing research: Searching goal — collecting information for a preliminary assessment of the problem and its structuring; Descriptive goal — description of the selected events, research subjects and the factors affecting their condition; Causal purpose — check of the hypothesis of a causal relationship; Test objectives — selection of promising options or assessment of the correctness of decisions; Forward-looking goals — prediction of the state of the object in the future.
Before entering international markets and creating information marketing base, a company should collect information about the overall status and trends: 1 industry of manufacturing products, 2 countries, which are producers and consumers of these products, 3 individual manufacturers, consumers and resellers. The study of international markets is based on the following characteristics: 1 products industries, types of products, manufacturers, methods and forms of sales and service of products 2 consumers industries, types of products, manufacturers and buyers, goals and methods of consumption 3 location of the market region, country, territory. The similarities and the differences between local and international marketing research Local and international marketing research are very similar, as they have almost the same goals and objectives, as well as methods of conducting research.
Local and international marketing research have the same scheme of marketing research, which involves the following steps: Defining a problem, objectives and methods. Developing research plan. Data collection and analysis. Interpretation of the results and giving them to the management of organization. The steps of marketing research Marketing research process consists of several international marketing essay. Defining the problem and research objectives. It is difficult to start any research before the problem is determined. Stage of recognition and definition of the problem is the first step in the process of finding solutions. Failure to comply with the tasks of sales, a growing number of unpaid bills and low turnover are the signals or symptoms of more serious problems.
Researchers should recognize and identify the problems behind these symptoms. Incorrect definition of the problem can lead to wrong decisions. Objectives are derived from market research to formulate the problem. Objectives should be clearly and precisely defined, and be sufficiently detailed, it should be possible to measure them and evaluate international marketing essay level of achievement. Definition of the objects of international marketing essay. Development of a research plan. The creation of a research project is perhaps international marketing essay most important step in the process of marketing research. Research project is a general plan of marketing research.
It defines the requirements for a variety of data and its collection, processing and analysis, international marketing essay. This stage includes not only the choice of certain methods of marketing research and development of specific tasks within the market research. At this stage, researcher determines the need for information, type of required information, sources and methods of its collection. Data collection. From the perspective of the process, there are at least three alternative approaches to data collection: by the staff of marketing service, by the specially created group or with the involvement of companies that specialize in data collection. The process of gathering information is usually the most expensive phase of the study. Furthermore, it may have a sufficiently large number of errors during implementation.
Analysis of the data. It begins with the transformation of raw data error checking, encoding, representation in matrix form. This allows transferring a lot of raw data into meaningful information. Presentation of the results. Results of the research are presented in the form of the final report and submitted to the management of the company Shaw,
International Marketing: Introduction
, time: 40:34Essay About International Marketing Assignment Example - blogger.com
Web9/02/ · When we consider International market it is in cash cow level, we need to build up strategies to become Star level. GLOBAL STRATEGY FOR KANDOS IN ANSOFF WebThis essay focuses on why international marketing is important and how an organisation can seek out opportunities and eliminate threats. Body Kotler P, et al () states Web6/08/ · A company may also venture into the international market to enhance the cost-effectiveness of its operations especially for manufacturing companies that will benefit
No comments:
Post a Comment